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Home Events & City Guides Milan Design Week: Discover Everything About Porsche’s Debut at Brera

Milan Design Week: Discover Everything About Porsche’s Debut at Brera

Milan Design Week has started and promises to fill the entire city with a particular energy that is unlike anything else experienced throughout the year. There’s a lot to see and do in this magnificient city of design during this time, and today we bring you and incredible installation!

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Milan Design Week

The Art of Dreams

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Porshce aims to explore the interplay of nature and technology in a dream-like, immersive installation on display at Palazzo Cleric, with an installation by floral artist Ruby Barber of Studio Mary Lennox.

Ruby Barber has developed a beautiul sculptural artwork that mixes the fragility of flowers with the promise of modern technology. The installation, which is already captivating in its resting condition, comes to life for choreographed performances.

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The artist cooperated with flight engineers and a dozen dedicated drone pilots during a lengthy creative development process to produce a never-before-seen art experience. Ideas first conceived in the virtual realm of renderings and animations are brought to life, providing the observer with bizarre views and sensations. The installation pays homage to the pioneering spirit of the sports car company while also raising subtle issues about the role of technology, its contribution, and its relationship to environment.

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“I am curious to explore the connections between nature and the modern human environment, the possible interactions between botanics and technology are particularly intriguing to me. In this work, I dreamt of a meeting place between the two worlds, fusing the both together to create a space for a new experience”, says the floral artist Ruby Barber.

Milan Design Week

Meet Ruby Barber

Ruby Barber is an Australian-born floral artist and designer who now lives and works in Berlin. Studio Mary Lennox was founded by her. Barber’s surreal compositions blur the lines between nature and building, realism and fantasy. Barber’s installations are modern and emotional, and not only does a wide audience enjoy her floral wonderland via social media, but she also has a long list of corporate collaborations, ranging from Hermes to Cartier.

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Milan Design Week

Ruby Barber Work

Barber’s work is the second commissioned piece for Porsche’s “The Art of Dreams” initiative, which explores the theme of dreams through interactive art installations in ky cities across the world. The program began in Paris in October with the goal of inspirating people, spreading positivy, and contributing to vibrant communities. It has already made a stop in Singapore in January of this year.

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“Porsche is driven by dreams and with the initiative “The Art of Dreams” we want to remind pople about the importance of dreaming and to inspire them. At the same time, we are keen on supporting the creative community and on bringing exceptional artwork to the public. The Milan Design Week is a great opportunity to get in contact with creative people from all around the world – we are already very much looking forward to this.”, explains Robert Ader, Chief Marketing Officer at Porsch AG.

Milan Design Week

Know More About The Installation

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Porsche’s “The Art of Dreams” is on display at Palazzo Clerici in the heart of Brera during Milan Design Week 2022. The sports car manufacturer will interact with the Salone creative community for seven days. Exclusive events are as much a part of the program as a secluded garden café in the Palazzo’s second courtyard, where guests can relax and enjoy a cup of coffee with friends. The brand makes it a goal to recruit partners from among the finest and brightest of Milan’s culinary entrepreneurs and creative minds, as par of its commitment to a sustainable method of working in local communities.

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