The Pantone color of the year 2023 is Viva Magenta 18-1750 and will be our topic today. Viva Magenta is a bold, brazen color whose exuberance encourages a joyful, upbeat celebration and creates a unique perspective, a reddish hue that has its roots in nature and is symbolic of a refreshing display of power. Since the year 2000, the color of the year has been chosen by the Pantone color and design firm. The choice of Pantone’s color of the year, which also acts as a reflection of culture and an expression of its mood, is made after careful observation of current trends in fashion, home decor, entertainment, technology, and other areas.
Viva Magenta 18-1750: Welcome To Magentaverse
Pantone describes Viva Magenta as a fresh, lively red that radiates unfettered energy, promotes experimentation and uninhibited self-expression, and appears as a statement hue that sticks out, and anybody and everyone with the same sense of adventure and rebelliousness is welcome. After deciding on a color, Pantone employed the artificial intelligence image-generation program Midjourney to artistically reinterpret the color. Pantone refers to this collection of photos as the “Magentaverse” which according to the firm is an “endless new ecosystem to be explored”.
Though the Viva Magenta color represents modern technology, Pantone claims that its choice was originally motivated by the natural world. The hue is reminiscent of cochineal, a natural red dye made from a certain kind of tiny insect.
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Viva Magenta: Color Of The Year 2023
In the fashion, product, graphic design, and lifestyle industries, Pantone is a well-known brand that represents the design-conscious audience. In 1963, Pantone revolutionized the printing industry with the invention of the dazzling PANTONE MATCHING SYSTEM®. The Pantone Lifestyle branch supports a modern design ethos and assertive use of color through partnerships with like-minded businesses and license agreements in sectors like home furnishings, clothing, beauty, travel, and desktop accessories.
Viva Magenta: Pantone Color Of The Year Collaborations
The companies embarked on a multi-year strategic alliance in which Motorola designers will consult closely with Pantone specialists about color strategy for their portfolio.
The brand of sustainable skate shoes is honored to once again serve as the official footwear partner for their PANTONE Color of the Year 2023 campaign.
A partnership that involves the release of unique designs by six eminent Spoonflower Independent Artists with a personalized color palette.
This bedroom’s ambiance is smooth and delicate courtesy of the Haar Rug. In this wonderful space with neutral reddish hues, the gray bed frame and darker nightstand allow the rug to take center stage. An absolutely staggering bedroom design.
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