La Feria De Diseño, powered by imm cologne, is returning for its 11th edition from September 19-21, 2024, at Plaza Mayor in Medellín, Colombia. This annual event has solidified its reputation as one of the most important design fairs in Latin America, creating a dynamic ecosystem where national and international design industries come together to celebrate creativity, innovation, and business.
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La Feria De Diseño 2024
The Theme: It’s All About Perception
This year, the fair invites participants to immerse themselves in a world of design through its theme, “It’s All About Perception.” Over three days, the event offers a comprehensive program including a commercial showcase, satellite events across the city, an academic agenda with design rockstars, and networking spaces designed to close deals and foster collaboration.
A Decade of Design Innovation
Over its past ten editions, La Feria De Diseño has become a magnet for the global design community. The numbers speak for themselves:
- 1,394 brands from 21 countries have exhibited their products
- 154,000 attendees from 31 countries have participated
- More than 4,000 national and international buyers have attended to connect with exhibitors
This year promises to build on this success, featuring over 250 brands from across the globe. The fair will showcase products and services in key categories such as furniture, interior design, lighting, architecture, art, and finishes.
Experiences to Look Forward To
The Commercial Showcase
One of the event’s primary attractions is the Muestra Comercial, a space where over 250 brands will display their latest products and innovations. Whether you’re in search of cutting-edge furniture, lighting solutions, or architectural finishes, this is the place to explore the latest trends in interior design.
Academic Agenda
For those looking to dive deeper into the world of design, the Agenda Académica is not to be missed. This year, iconic design figures from architecture, lifestyle, and hospitality will lead masterclasses, workshops, and panel discussions. It’s an unparalleled opportunity to gain insights from industry leaders and rockstars, expanding your knowledge and design perspective.
Networking and Business Roundtables
Design is not just about creativity – it’s also about business. La Feria De Diseño is the perfect place to materialize business opportunities. The Rueda de Negocios spans two days, offering pre-scheduled meetings between participating brands and buyers. It’s a chance to forge valuable connections and close deals in a curated environment.
Satellite Events Around Medellín
The fair also extends beyond the Plaza Mayor, with Eventos Satélites taking place in design studios, galleries, restaurants, and hotels throughout Medellín, Colombia. These satellite events celebrate the city’s vibrant design scene, giving attendees the chance to explore local creativity while networking in a more relaxed setting.
Event Schedule
The main event at Plaza Mayor runs from September 19 to 21, 2024, with the following schedule:
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Thursday, September 19
- Commercial Showcase: 11:00 a.m. – 8:00 p.m.
- Cultural Plaza: 12:00 p.m. – 11:59 p.m.
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Friday, September 20
- Commercial Showcase: 10:00 a.m. – 8:00 p.m.
- Cultural Plaza: 12:00 p.m. – 11:59 p.m.
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Saturday, September 21
- Commercial Showcase: 10:00 a.m. – 8:00 p.m.
- Cultural Plaza: 12:00 p.m. – 3:00 a.m.
La Feria De Diseño has become a global platform where #TODOSEDISEÑA, a place where design trends are not only showcased but created. Whether you’re an industry professional, a design enthusiast, or a business looking to innovate, this event offers endless opportunities for inspiration, education, and networking. Don’t miss the chance to experience it firsthand this September in Medellín, Colombia.
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