{"id":2898,"date":"2022-12-06T14:30:52","date_gmt":"2022-12-06T14:30:52","guid":{"rendered":"https:\/\/homessociety.com\/blog\/?p=2898"},"modified":"2023-02-28T11:40:28","modified_gmt":"2023-02-28T11:40:28","slug":"pantone-color-of-the-year-2023-viva-magenta","status":"publish","type":"post","link":"https:\/\/homessociety.com\/blog\/2022\/12\/06\/pantone-color-of-the-year-2023-viva-magenta\/","title":{"rendered":"Pantone Color Of The Year 2023: Viva Magenta"},"content":{"rendered":"\n

The Pantone color of the year 2023 is Viva Magenta 18-1750<\/span><\/em><\/strong> and will be our topic today. Viva Magenta<\/span><\/em><\/strong> is a bold, brazen color whose exuberance encourages a joyful, upbeat celebration and creates a unique perspective, a reddish hue that has its roots in nature and is symbolic of a refreshing\u00a0display\u00a0of\u00a0power. Since the year 2000, the color of the year has been chosen by the Pantone color and design firm. The choice of Pantone\u2019s color of the year, which also acts as a reflection of culture and an expression of its mood, is made after careful observation of current trends in fashion, home decor, entertainment, technology, and other areas.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Viva Magenta 18-1750: Welcome To Magentaverse<\/h2>\n\n\n\n
\"Pantone<\/figure>\n\n\n\n

Pantone describes Viva Magenta<\/strong> as a fresh, lively red that radiates unfettered energy, promotes experimentation and uninhibited self-expression, and appears as a statement hue that sticks out, and anybody and everyone with the same sense of adventure and rebelliousness is welcome. After deciding on a color, Pantone employed the artificial intelligence image-generation program Midjourney to artistically reinterpret the color. Pantone refers to this collection of photos as the \u201cMagentaverse<\/strong>\u201d which according to the firm is an \u201cendless new ecosystem to be explored\u201d.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Pantone<\/figure>\n\n\n\n

Though the Viva Magenta<\/strong> color represents modern technology, Pantone claims that its choice was originally motivated by the natural world. The hue is reminiscent of cochineal, a natural red dye made from a certain kind of tiny insect.<\/p>\n\n\n\n

\"Pantone<\/a><\/figure>\n\n\n\n

See also:<\/strong> Luxurious Contemporary Design Ideas You Don\u2019t Want To Miss<\/strong><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Viva Magenta: Color Of The Year 2023<\/h2>\n\n\n\n
\"Pantone<\/a><\/figure>\n\n\n\n

In the fashion, product, graphic design, and lifestyle industries, Pantone is a well-known brand that represents the design-conscious audience. In 1963, Pantone revolutionized the printing industry with the invention of the dazzling PANTONE MATCHING SYSTEM\u00ae. The Pantone Lifestyle branch supports a modern design<\/span><\/a><\/strong> ethos and assertive use of color through partnerships with like-minded businesses and license agreements in sectors like home furnishings<\/strong>,<\/a><\/span> clothing, beauty, travel, and desktop accessories.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n

Viva Magenta: Pantone Color Of The Year Collaborations<\/h2><\/div>\n\n\n\n
\n
\n
\n
\"Pantone<\/div>\n
\nMotorola and Pantone<\/strong><\/span>

The companies embarked on a multi-year strategic alliance in which Motorola designers will consult closely with Pantone specialists about color strategy for their portfolio.<\/p>\n