As anticipation builds for the 62nd edition of the Salone del Mobile.Milano, scheduled from April 16 to 21 at the Fiera Milano Rho, the global design community eagerly awaits an immersive experience that transcends the boundaries of a typical trade fair. Beyond showcasing the latest trends and innovations, this annual event has evolved into a platform that embodies inclusivity, values, and responsibility, fostering enduring relationships and catalyzing impactful projects throughout the year.
As the countdown for Salone del Mobile.Milano 2024 begins, anticipation mounts for an event that promises to push the boundaries of creativity, innovation, and sustainability, setting the stage for a transformative dialogue within the international design community.
Edited by Maria Leonor
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Pavilion-15, Stand – G25-G27 l H26-H28 and Salone Bagno, Pavillion – 10, Stand – A07
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Salone del Mobile.Milano 2024
This edition of Salone del Mobile.Milano’s hallmark is its complete reorganization of pavilions, strategically grouping exhibitors by content and target audience to elevate the visitor experience. The adoption of a ring-shaped layout enhances accessibility and navigation, while wider aisles and curated installations alleviate typical exhibition fatigue. Remarkably, this design reduces the walking distance for visitors by half, encapsulating Salone’s commitment to innovation and visitor satisfaction.
Devised by Publicis Groupe with scientific input from Professor Paolo Ciuccarelli, the concept “Where Design Evolves” epitomizes the essence of Salone del Mobile.Milano. It encapsulates a single narrative through three distinct visuals, highlighting design communities, industry professionals, and the event experience. More than mere artwork, it aims to engage and explore the profound connections between design, its creators, and its observers, leveraging Artificial Intelligence to perceive its evolution.
Maria Porro, President of Salone del Mobile.Milano, emphasizes the ambition of the event to capture new trends and sector evolution by involving communities, embracing new methodologies and technologies, and pioneering new formats. Neuroscience, AI, and a unified cultural project underscore the event’s commitment to consistency and multi-disciplinary innovation.
Collaborating with Lombardini22, the Biennial exhibitions for the Bathroom and Kitchen undergo a contemporary revamp, enhancing the visitor experience. EuroCucina 2024, hosted in Pavilions 2 and 4 with 100 exhibitors, embodies narratives of conviviality, well-being, and sustainability. FTK, the collateral event, focuses on built-in technology and extractor hoods, showcasing innovative products and future cooking concepts.
International Bathroom Exhibition 2024 presents bespoke wellness zones with a focus on water conservation. In its 10th edition, the exhibition remains paramount for bathroom furnishings, melding functionality with sustainability and aesthetics. With 180 exhibitors across Pavilions 6 and 10 spanning, visitors can explore a plethora of products, from furnishings to accessories, shower enclosures, and more. The bathroom emerges as an extension of living spaces, offering integrated storage and furnishing solutions with versatile forms and materials.
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Salone Bagno, Pavillion – 10, Stand – A07
“Under the Surface” is a must-see installation at the International Bathroom Exhibition in Pavilion 10, designed by Emiliano Ponzi, Accurat, and Design Group Italia. Immersive and thought-provoking, it prompts visitors to contemplate our relationship with water and the role of bathroom furniture in fostering awareness. Through dynamic data visualization, it showcases technological advancements in water conservation, using a submerged island and shifting light reflections to illustrate global water consumption.
EuroCucina’s highlight will feature a stage hosting six international food magazines, collaborating with artists, designers, and chefs to envision the future of natural ingredients. Titled “All You Have Ever Wanted to Know About Food Design in Six Performances,” these projects include reflections, exhibitions, talks, and tasting experiences. Installations will be accessible throughout the Salone del Mobile.Milano, with live presentations and tasting experiences daily at 2.30 pm in Pavilions 2 and 4.
The “Drafting Futures. Conversations about Next Perspectives” program, curated by Annalisa Rosso, will gather influential personalities for talks and round tables. Held at 11:00 a.m. in the “Drafting Futures” Arena (Pavilion 14), designed by Formafantasma, featuring seating from the previous edition upholstered in abstract-patterned carpeting.
Cultural events emphasize environmental, economic, and social responsibility, certified ISO 20121 since the last edition, in collaboration with Politecnico di Milano’s Design Department and School. Establishing a permanent observatory analyzes the impact of Salone del Mobile.Milano/Milano Design Week on sustainability, inclusion, circularity, growth, and skill transfer, marking its largest project in this realm.
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In conclusion, the 62nd edition of the Salone del Mobile.Milano 2024 has once again proven itself to be a beacon of innovation, creativity, and inspiration within the international design landscape. From the unveiling of visionary concepts to the convergence of groundbreaking technologies, this year’s event has showcased the cutting-edge of design in all its forms.
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