In an extraordinary marriage of tradition and innovation, the renowned fashion house, Loewe, unveiled its groundbreaking inaugural exhibition, Crafted World by Loewe at the prestigious Shanghai Exhibition Center. This landmark even t serves as a resplendent tribute to the brand’s rich heritage, deeply intertwined with Spanish culture, and its unwavering dedication to the artistry of handmade craftsmanship.

Join us as we delve into the captivating world of Crafted World by Loewe, where the legacy of craftsmanship meets the boundless horizons of innovation, illuminating Loewe’s path toward a future where tradition and modernity intertwine seamlessly.

Edited by Maria Leonor

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Crafted World by Loewe

Under the meticulous curation of Loewe’s visionary creative director, Jonathan Anderson, Crafted World emerges as a heartfelt homage to the countless artisans worldwide who have dedicated their lives to the pursuit of perfection in handmade creations.

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Through this exhibition, visitors are cordially invited to immerse themselves in the timeless allure of iconic designs and cultural collaborations that have shaped Loewe’s evolution, tracing its journey from a humble leather-making collective in Madrid in 1846 to its current status as one of the foremost luxury fashion houses on the global stage.

At the core of Crafted World by Loewe lies a profound exploration of the brand´s 178-year legacy, characterized by a steadfast commitment to innovation in craftsmanship since its inception in the 19th century, marked by its prestigious designation as an official supplier to the Spanish Royal Family.

Central to this narrative is the Loewe Foundation, a stalwart champion of artistic traditions and craftsmanship, epitomized by the annual Loewe Foundation Craft Prize and numerous collaborative ventures with artisans worldwide.

Crafted World by Loewe is not merely an exhibition, but an immersive journey into the heart and soul of Loewe’s creative ethos. Collaborating with the esteemed architecture studio OMA, renowned for its innovative approach to fashion and scenography, the exhibition unfolds across an expansive 1,600 square meters, spanning nine captivating and interactive rooms. Here, the seamless convergence of history and innovation serves as a testament to Loewe’s progressive vision for fashion and its unwavering commitment to the culture of craft.

As visitors embark on a behind-the-scenes exploration of Crafted World by Loewe, they are granted a rare glimpse into the intricate craftsmanship that breathes life into every Loewe creation. From the meticulous stitching of leather to the delicate embellishments adorning each piece, the exhibition offers a multi-sensory experience that transcends mere observation, bridging the rich tapestry of Loewe’s heritage with the boundless possibilities of its future endeavors.

In conclusion, Crafted World by Loewe stands as a testament to the enduring legacy of craftsmanship and innovation. Through its captivating showcase of iconic designs, cultural collaborations, and rich heritage, the exhibition invites visitors to embark on a journey through time, tracing the evolution of one of the world’s most esteemed fashion houses.

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